Customers & marketing
By Mm
By Mm
Customers, points and loyalty rewards
Whoever orders from your app becomes a registered customer: the Customers section is your address book, and the loyalty program is the reason they come back. The Customers section For each customer you see: - contact details and full order history; - their loyalty points balance, with movements; - the option to export the list as CSV (for example for your newsletter, respecting consents). If a customer exercises their right to be forgotten, their data shows as anonymized: that's normal privacy handling, not an error. Loyalty points Customers earn points with every order, proportional to what they spend. The program can be switched on/off from settings; you can also manually adjust a customer's balance (as a tracked movement — handy to make up for a hiccup with a goodwill gesture). Rewards (Fidelity module or Standard plan) With the Rewards catalog you give points a goal: 1. You create a reward (e.g. "Free pizza — 100 points"); 2. The customer sees it in the app and redeems it with their points; 3. The discount applies automatically to their next order: no codes to remember. You can switch a reward off at any time (customers who already redeemed it keep it). Tips - Simple, reachable rewards work better than huge, distant ones; - A low-threshold welcome reward drives the second order — the one that turns a passer-by into a regular.
Coupons and promotions
Available on paid plans, coupons and promotional notifications are your tools to fill slow evenings. Coupons From the Promotions section you create a coupon with: - a code (e.g. SUMMER10) and discount type (percentage, fixed amount, free delivery); - validity (dates) and conditions; - where it applies: your whole business or a single venue, if you have more than one. The customer enters the code in the cart and the discount applies immediately. In the history you see how many times each coupon was used. You can also assign a coupon to a specific customer (from their card in Customers): only they can use it — perfect to make up for a bad experience. Promotional notifications Also from Promotions, you send a push notification to customers who have your app: a message, an optional linked coupon, and off it goes. With multiple venues, you choose whether to reach everyone or one venue's customers. Good practices - Short, pronounceable codes (people dictate them over the phone and type them on the fly); - Always an expiry date: urgency moves people, forever doesn't; - Don't overuse push: an occasional promotion sparks curiosity, three a week get your notifications muted.