Whoever orders from your app becomes a registered customer: the **Customers** section
is your address book, and the loyalty program is the reason they come back.

## The Customers section

For each customer you see:

- contact details and full **order history**;
- their **loyalty points balance**, with movements;
- the option to **export the list as CSV** (for example for your newsletter,
  respecting consents).

If a customer exercises their right to be forgotten, their data shows as anonymized:
that's normal privacy handling, not an error.

## Loyalty points

Customers **earn points with every order**, proportional to what they spend. The
program can be switched on/off from settings; you can also **manually adjust** a
customer's balance (as a tracked movement — handy to make up for a hiccup with a
goodwill gesture).

## Rewards (Fidelity module or Standard plan)

With the **Rewards** catalog you give points a goal:

1. You create a reward (e.g. "Free pizza — 100 points");
2. The customer sees it in the app and **redeems it with their points**;
3. The discount **applies automatically to their next order**: no codes to remember.

You can switch a reward off at any time (customers who already redeemed it keep it).

## Tips

- Simple, reachable rewards work better than huge, distant ones;
- A low-threshold welcome reward drives the **second order** — the one that turns a
  passer-by into a regular.